Thursday, June 7, 2012

Intel, Google and Smartphones

The article below raises an important point. Intel can get ahead in the smart phone market by working closely together with Google on next generation mobile phones.

Both can benefit by combining Intel's advanced processing and design prowess with Google's software and hardware capabilities.

See more about Intel, Google, and mobile phones in the enterprise market at Intel to Target Enterprise by Including vPro in Smartphones



Intel Chips on Android based Motorola and Lenovo Smart Phones

Intel Chips on Android based Motorola and Lenovo Smart Phones Intel has made an announcement at Consumer Electronics Show (CES) that Motorola Mobility and Lenovo will use their new chip designed for mobile devices on upcoming Android based smart phones. Intel even demoed its own prototype smart phone built using the new chip Medfield.

Medfield chip will help Intel in entering the mobile process sector, dominated by Arm Holdings. This is Intel's second attempt to have their chips on smart phones. In CES 2010, LG had announced a tie up with Intel, which never found light. This time Intel has even announced some rough shipping dates. Lenovo would launch a Medfield-based phone by July in China and Motorola in second half this year.

Designed to balance processing power against energy use the chip helps in maximising battery life. With Intel's well-established 32-nanometre technology, the chip packs C86-architecture central processing unit (CPU), RAM Memory, storage and graphics processing unit all onto the same chip. The prototype unit that Intel demoed in CES could deliver eight hours of 3G voice calls, six hours of 1080p video decoding or five hours of 3G internet browsing.

In an interview given to BBC, Intel's Ultra Mobility Group General Manager told, "Battery life on this platform is not the best in the mobile market, but it is by far not the worst. We are very effective and good at some tasks and sort of in the middle of the pack at others. Essentially, we think you can build a Smartphone based upon our processor with an ordinary sized battery that you see in today's smart phones that will provide a great experience. There will be no battery life issue on our platform."

Intel claims to have taken steps to prevent existing Android apps from being incompatible or slow on its chips.

Intel says that it has developed a technology to tackle 25% of apps designed specifically to run on ARM-based processors.

These applications may consume more power than applications developed for Intel chips. This power consumption will not be so noticeable by end users. Intel is planning to use the chip in tablets at a later stage. However, for now Intel is promoting a Clover Trail processor for tablets running the upcoming Windows 8 system. There have been discussions in Intel to move into mobile manufacturing sector also. That may happen only in distant future. For the success of Intel, it is important for them to crack a way into the mobile device market. With the advent of new technologies, gap between smart phones and tablets versus PCs and laptops will become narrow. Manufacturers have started experimenting ARM-based laptops running Linux Operating system.
To be on the run, Intel needs to grow its business at a significant rate and must participate in this market.

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